fundraising

Hare Krishna, KickStarter and Fundraising in the 21st Century — by Jeffrey Zeigler

Last November, I was driving in my car listening to NPR. I became fascinated by a story by Alix Spiegel regarding the Rule of Reciprocation. Citing the work of Robert Cialdini, an emeritus psychologist at Arizona State University, Spiegel writes that, in a nutshell, the rule of reciprocation is: “If someone passes you in the hall and says hello, you feel compelled to return their greeting. When you don't, you notice it. It makes you uncomfortable, out of balance. That's the rule of reciprocation.” Spiegel goes on to write: “Cialdini noticed a similar phenomenon when he studied Hare Krishnas. In airports, they would…give…people passing by what they described as a gift: a flower, a book, a magazine. Then, after the person had the gift in…hand, they would ask for a [...]

The F-Word — by Aron Zelkowicz

“Do you play with a regular ensemble?” the lady at Kinko’s asked me. Lately I’ve noticed this to be one of the routine first questions that new acquaintances throw my way, especially in New York.  My theory is that music aficionados latch on to this question, while novices (often in airports, as we can all testify) tend to focus on the size of the cello case and the hilarity of imagining something else inside it: an AK-47, King Kong’s tennis racket, mother. In this instance my cello was not with me, but the scraps of dissected scores scattered across the work station easily gave away my vocation. She asked, “Do you play with a regular ensemble?”, which is exactly the wording that gets me like a deer in headlights. The [...]