Arizona State University

About Thumbs — by Selma Gokcen

You never know what is enough unless you know what is more than enough. —William Blake To anyone engaged in a skill requiring dexterity—surgery, drawing, and of course playing a musical instrument—the use of the thumb is crucial to successful execution. Thumb-finger opposition is one of the primary characteristics which distinguishes primates from other animals, allowing them to manipulate tools; in humans this potential exists at the highest levels, facilitating the development of skills which make extraordinary use of the hand...witness the moto perpetuo.  We also have expressions to describe this relationship when it doesn't work well: "He/she is all thumbs!" To enable this thumb—finger opposition, there is a considerable amount of brain space devoted to the fleshy area of the thumb between the base joint of the thumb (located at [...]

Hare Krishna, KickStarter and Fundraising in the 21st Century — by Jeffrey Zeigler

Last November, I was driving in my car listening to NPR. I became fascinated by a story by Alix Spiegel regarding the Rule of Reciprocation. Citing the work of Robert Cialdini, an emeritus psychologist at Arizona State University, Spiegel writes that, in a nutshell, the rule of reciprocation is: “If someone passes you in the hall and says hello, you feel compelled to return their greeting. When you don't, you notice it. It makes you uncomfortable, out of balance. That's the rule of reciprocation.” Spiegel goes on to write: “Cialdini noticed a similar phenomenon when he studied Hare Krishnas. In airports, they would…give…people passing by what they described as a gift: a flower, a book, a magazine. Then, after the person had the gift in…hand, they would ask for a [...]

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